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brand guidelines

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Welcome to our brand guidelines, a digital tool we’ve created to help make it a little easier for you to maintain our brand.

Here you’ll find the foundational elements that create our brand identity. Consistency is key in keeping our brand presence strong. Consistent and repetitive usage of these elements will create lasting recognition in our noisy world.

concept

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We design. And develop. Together. This true integration sparks one-of-a-kind, immersive brand experiences that push past the sea of sameness and dare people to connect.

values

Our brand values are the beliefs that we stand for. They serve as the compass that guides our brand story, actions, behaviors, and decision-making process. Our team lives by these values, are recognized for reflecting them, and when decisions needs to be made we refer to them often.

driven

sincere

committed

fearless

people-centric

mission

We’re an offbeat, no-holds-barred kind of creative studio — giving it all we’ve got, with zero reservations. We design. And develop. Together. This true integration sparks one-of-a-kind, immersive brand experiences that push past the sea of sameness and dare people to connect.

personality

Our brand personality are a set of human characteristics our brand reflects. They are communicated through visuals, tone of voice, and even customer service.

courageous

insightful

candid

offbeat

fun

fierce

passionate

loyal

resolute

tagline

Our tagline acts as a verbal logo. It tells people what we do simply and memorably.

connecting brands with people.

color

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Our brand colors are friendly and bold. Our primary colors, yellow and black, are used as often as possible and are supported by the minimal use of grey. Yellow is used most often in large background color fills while black is for copy and large headlines. Yellow is also used in headlines to add emphasis.

primary colors

Yellow
HEX
#fdc115
RGB
253,193,21
CMYK
0,25,99,0
PANTONE
109
Black
HEX
#000000
RGB
0,0,0
CMYK
0,0,0,0
PANTONE
NEUTRAL BLACK

secondary colors

Cool Grey
HEX
#f0f0f0
RGB
240,240,240
CMYK
4,3,3,0
PANTONE
COOL GRAY 1
Medium Grey
HEX
#b7b8b9
RGB
183,184,185
CMYK
29,22,22,0
PANTONE
COOL GRAY 4
Dark Grey
HEX
#939498
RGB
147,148,152
CMYK
45,36,35,1
PANTONE
COOL GRAY 8

color usage ratio

Download color palette spec sheet PDF.

typography

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Our brand fonts are simple, bold, and supportive of our values. Our primary font, Avant Garde Gothic, is approachable with it's round geometric letterforms and resolute with its bold weight. It's used for all headlines. Aktiv Grotesk is our supportive font with good legibility used for body copy only.

primary font

Aa display headline.

Aa display headline.

Aa secondary headline.

SECONDARY HEADLINES, AVANTE GARDE GOTHIC, 42PT, LOWERCASE

secondary font

Aa paragraph text, gravida mi nibh, a auctor enim tempor non. Sed non ultrices neque. Nunc lectus lorem, condimentum vitae sem sit amet, lobortis ullamcorper nisi. Nam odio lorem, varius vel lacus id, ullamcorper suscipit arcu. Praesent vel diam nec augue porttitor molestie. Nam sed justo ac est sodales hendrerit quis nec eros. Mauris non massa vitae nunc tincidunt egestas. Vivamus enim nulla, pellentesque id pharetra sed, lacinia at nulla. Maecenas nec suscipit libero. Nunc tempor nulla eu urna tempor, ut pharetra nulla pretium.

PARAGRAPH TEXT, AKTIV GROTESK LIGHT, 18PT, SENTENCE CASE

Download typography sample and spec sheet PDF.

photography

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Our brand photography is fun, colorful, and authentically us. We share our culture with our customers and let our personalities shine. Photography should reflect this attitude, make an impact, have a clear focus, and always reflect our values.

photography art direction

WE’RE PROUD OF OUR BAY AREA LOCATIONS AND REINFORCE OUR BRAND COLOR WHEN POSSIBLE.
CLEAR FOCUS WITHIN THE COMPOSITION AND AN IMPACTFUL CROP.
FUN AND REFLECTIVE OF OUR STUDIO SPACE.
SOFT FOCUS SURROUND HELPS ADD FOCUS.
WE SHOULD’VE TRADEMARKED AUTHENTIC IN 1997.
DRIVEN AND GUTSY.

Download photography starter pack.